Interactive Digital Communications Tool PAPERSHOW™ and WhiteboardSelling Announce Strategic Partnership
Featuring complementary offerings, partnership to offer solution for virtual, collaborative whiteboarding meetings and series of webinars
SOUTH HADLEY, Mass., SANTA CLARA, Calif. — August 17, 2009 — Canson Inc.® and WhiteboardSelling are excited to announce a partnership featuring Canson’s new interactive presentation and digital whiteboard tool, PAPERSHOW™, a tool that has been widely adopted by businesspeople, teachers, lawyers and many others since it launched in the U.S. in February of this year. Through the partnership with WhiteboardSelling, PAPERSHOW will serve as solution support for WhiteboardSelling’s remote whiteboard presentation methodology, empowering salespeople to visually communicate solution value to c-level buyers on a digital whiteboard—without the use of slides.
WhiteboardSelling and PAPERSHOW will feature a series of webinars this fall, offering an innovative selling solution to salespeople, including such topics as "Learning how to Whiteboard Sell," presented with PAPERSHOW digital paper via web conferencing. With the current economy causing travel budgets to be slashed at companies across the country, WhiteboardSelling and PAPERSHOW will offer a collaborative, efficient solution for teaching companies how to whiteboard sell by watching the PAPERSHOW webinar on their desktops.
"Openwave’s global sales organization was recently trained in WhiteBoardSelling’s methodology using PAPERSHOW, the combination of which resulted in a highly effective sales enablement program that blended unique delivery with compelling presentation content," said Alan Park, SVP of World-Wide Sales for Openwave,one of the world's leading innovators of software applications and infrastructure for mobile and broadband operators. "Remote whiteboarding using desktop sharing software is a highly compelling way our sales teams can confidently and consistently demonstrate the unique value of Openwave’s solutions and services when an onsite meeting is not possible."
PAPERSHOW, which launched in the U.S. in February this year, is an interactive paper and Bluetooth™ pen system used for digital communication and presentation applications designed to make meetings more fun and engaging for all participants. When a PAPERSHOW presentation or whiteboard session is finished, it may be saved and e-mailed directly to all participants in the meeting, thereby saving time and eliminating the need to leave notes behind.
"PAPERSHOW is a product that I believe will change the way enterprise salespeople do their jobs," said Corey Sommers, Principal and Founder of Whiteboard Selling. "A whiteboard story is only as good as how it can be communicated, and PAPERSHOW is one of the most exciting ways to present a whiteboard."
WhiteboardSelling is renowned for its expertise and experience in enterprise sales and marketing, and more specifically in the areas of sales best practices and field/channel enablement. WhiteboardSelling’s customers sell enterprise-class solutions and services into environments with educated buyers, long sales cycles, competitive markets and consultative sales processes. WhiteboardSelling helps its customers develop compelling whiteboard storyboards, followed by role play-based training and certification to ensure all field-facing personnel can present the story to c-level audiences in a confident, compelling and consistent fashion. Whether on an actual whiteboard, back of an envelope or now PAPERSHOW digital paper, using visual storytelling instead of slides ensures knowledge ownership and positions the salesperson as a trusted advisor.
"We are excited to begin this partnership and to showcase the complementary communicative power that PAPERSHOW and WhiteboardSelling have together," said Giulia Giovanelli, Product Manager for PAPERSHOW. "The webinars will be an excellent opportunity to experience the value of Whiteboard Selling in a format that is very easy to use and understand with PAPERSHOW."
About Canson
Since 1557, Canson has been inventing high quality paper for drawing, painting and watercolors in France. Papers such as Arches®, Montval® and Mi-Teintes® have become emblem brands for the most famous artists worldwide including Picasso, Matisse, Ingres and Warhol.
PAPERSHOW is a testament to Canson's fifth century-old tradition of developing products to enhance creative expressions, and striving to offer products that align with the most current needs of today's consumer, including new digital technologies. Additional information can be found on PAPERSHOW’s website at www.papershow.com.
About WhiteboardSelling
WhiteboardSelling helps salespeople close more business by dramatically increasing their ability to deliver a compelling and consistent message to high-level audiences. WhiteboardSelling's innovative solution for visual sales communications includes message development services, training and certification in the WhiteboardSelling methodology, and the WhiteboardSelling Workbench®, an online application for managing the WhiteboardSelling process, to deliver high-impact and lasting results for enterprise sales teams. WhiteboardSelling has enabled more than 10,000 field personnel in over 20 countries to use visual storytelling in their sales process, including technology leaders such as Borland, Avnet Technology Solutions, CA, Blue Coat and Symantec. WhiteboardSelling is a privately held company based in Austin, Texas. For more information about WhiteboardSelling, please visit www.whiteboardselling.com.
About Openwave
Openwave (Nasdaq: OPWV) is one of the world's leading innovators of software applications and infrastructure for mobile and broadband operators designed to streamline costs and enable revenue-generating, personalized services, including mobile analytics, mobile access, content adaptation, targeted mobile and broadband advertising, and a suite of unified messaging solutions. Openwave software enables mobile and broadband operators to converge services, increasing the value of their networks by accelerating time to market and reducing the cost and complexity associated with new service deployment. Openwave's unique product portfolio provides a complete range of mobile internet service management, messaging and location-based technologies.
Contact:
Kate Trainor
(617) 226-7187
ktrainor@bellpottingerusa.com
